Shoe Lab White Paper
journal contributionposted on 01.11.2016, 15:20 authored by Mariale Moreno BeguerisseMariale Moreno Beguerisse, Fiona Charnley, Daniel Keely, Nick Liddell
This is a White Paper produced in collaboration between Cisco, Cranfield University and brand consultancy The Clearing. It Builds on research carried out by RECODE-NETWORK identifying and evaluating the opportunities a re-distributed production model offers to disrupt traditional industry models when combined with big data. The results presented are clear recommendations for manufacturers to realise potential of RdM to meet changing consumer needs and help curtail today’s disposable culture.