Testing and Evaluation of Preference Marketplace Web Application
datasetposted on 15.03.2017 by Samet Isaev, Mariale Moreno, Harris Makatsoris
Datasets usually provide raw data for analysis. This raw data often comes in spreadsheet form, but can be any collection of data, on which analysis can be performed.
Preference marketplace is digital crowdsourcing tool which employs game mechanics to engage consumers in order to understand their requirements and prioritise the most required product attributes and concepts. A number of case study including food and beverage products has been employed to test the performance of the platform. This platform is web application under development by the Harris Makatsoris research group. Workshops were organised by the Harris Makatsoris research group to collect data at Cranfield University.