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Testing and Evaluation of Preference Marketplace Web Application

dataset
posted on 15.03.2017 by Samet Isaev, Mariale Moreno, Harris Makatsoris
Preference marketplace is digital crowdsourcing tool which employs game mechanics to engage consumers in order to understand their requirements and prioritise the most required product attributes and concepts. A number of case study including food and beverage products has been employed to test the performance of the platform. This platform is web application under development by the Harris Makatsoris research group. Workshops were organised by the Harris Makatsoris research group to collect data at Cranfield University.

Funding

EP/M017567/1

History

Licence

Exports