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Consumer Driven Energy Drink Development - Workshop
dataset
posted on 2018-04-10, 09:19 authored by Samet Isaev, Harris MakatsorisThis
project explores a novel methodology for design and manufacture of consumer-driven
personalised Energy Drinks (ED) using
novel technologies developed by the research
group. Initially, a novel online crowdsourcing OI platform named ‘Preference Marketplace’ is used to
identify consumer’s preferences & sensory attributes for the formulation of ED
and then followed by manufacturing of consumer-preferred ED using a novel
automated continuous flow manufacturing reactor for sensory evaluation. By
combining the two technologies, it is now possible to produce an economical and
sustainable on-demand formulated liquid food products that meet consumer needs.