10.17862/cranfield.rd.4743583.v1
Samet Isaev
Samet
Isaev
Harris Makatsoris
Harris
Makatsoris
Stephen Green
Stephen
Green
Fabrizio Ceschin
Fabrizio
Ceschin
Workshop Series Towards Preference Marketplace Development
Cranfield Online Research Data (CORD)
2017
Consumer driven food product development
Digital crowdsourcing
Gamification
Open Food Innovation Models
Food Processing
Consumer-Oriented Product or Service Development
Flexible Manufacturing Systems
2017-03-10 16:25:50
Dataset
https://cord.cranfield.ac.uk/articles/dataset/Workshop_Series_Towards_Preference_Marketplace_Development/4743583
A series of workshops have been conducted to develop a digital crowdsourcing tool. Preference marketplace is inspired from traditional stock market and prediction markets. the aim of the proposed method is to engage consumers using game mechanics in order to aggregate large and diverse group of people`s opinion to identify the most promising new product ideas and concepts. First we conducted paper based workshops to collect feedback from users. Participants engagement were very good and their feedback was very positive. After that we developed digital platform and conducted another workshops in the digital environment in order to test performance and the limitations of the online software. A real food product case study was used for the workshop.