10.17862/cranfield.rd.4743583.v1 Samet Isaev Samet Isaev Harris Makatsoris Harris Makatsoris Stephen Green Stephen Green Fabrizio Ceschin Fabrizio Ceschin Workshop Series Towards Preference Marketplace Development Cranfield Online Research Data (CORD) 2017 Consumer driven food product development Digital crowdsourcing Gamification Open Food Innovation Models Food Processing Consumer-Oriented Product or Service Development Flexible Manufacturing Systems 2017-03-10 16:25:50 Dataset https://cord.cranfield.ac.uk/articles/dataset/Workshop_Series_Towards_Preference_Marketplace_Development/4743583 A series of workshops have been conducted to develop a digital crowdsourcing tool. Preference marketplace is inspired from traditional stock market and prediction markets. the aim of the proposed method is to engage consumers using game mechanics in order to aggregate large and diverse group of people`s opinion to identify the most promising new product ideas and concepts. First we conducted paper based workshops to collect feedback from users. Participants engagement were very good and their feedback was very positive. After that we developed digital platform and conducted another workshops in the digital environment in order to test performance and the limitations of the online software. A real food product case study was used for the workshop.